Caroline is such a gem and bright light. I love the clip at the beginning of this episode so much because I’ve pivoted so many times in my career and every single time it’s scary AF. Everything Caroline shared in this episode and on Instagram is pure gold and I can’t wait for you to meet her. She’s an Engineer and Neuroscientist turned Personal Branding Authenticity Coach. And she uses that knowledge to understand and explain how our brains work when consuming content so that she can be the content wizard she is for her clients. Now you might be thinking what the heck were you thinking Azalee...why would you interview a branding coach on your podcast when you’re a branding coach yourself? My response to that is two-fold. First Caroline is such a beautiful soul and is a wealth of knowledge so it would be a disservice to you to not have her on the show and two, I’m not going to be the right coach for everyone. Some of you might vibe more with Caroline and some of you will vibe more with me. I see everything as an abundance of opportunity so there’s no reason for me to try to blind you from anyone that does something similar to what I do. In this episode we chat about how to consistently create content without it feeling like a struggle, how to express yourself and realize that you are enough in this moment, and how creating content is an act of service. Caroline gives us her best tips in beauty, business and life. I can’t wait for you to hear this episode so without further ado, let’s get into it! 

Check it out by listening below, or search for "The PrettyAF Podcast" on your favorite podcast app! 

6 - Caroline Addington - Showing up Authentically Online, Pivoting in Your Career

#6 - In this episode Azalee chats with Caroline Addington, an Engineer and Neuroscientist turned Personal Branding and Authenticity Coach. She shares how she made that pivot, how to show up authentically and as an authority online, and how our brains work when we’re consuming content. She gives her best PrettyAF tips on beauty, business, and life. 

PrettyAF Website 

Azalee Maslow’s Website

Caroline’s Website 

Caroline’s Instagram 

(Formerly) Communion - Caroline’s Online Community - Bigger than a Brand Program

Caroline’s Cacao Conversations 

Caroline’s Fav Argan Oil

Episode brought to you by The Digital Academy of Social Media. Your place to learn everything you need to build your online presence and brand. Get on the waitlist! 

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